The Maruti Suzuki Vitara Brezza, MSIL’s first homegrown car, is turning out to be popular in the domestic market. This was expected as the country is full of Suzuki loyalists and the car has already recorded over 40,000 bookings in its first month.
The aggressive pricing and commendable performance specs of the car makes it one of the most sought after models in the current market. The car went on sale on 8th March at INR 6.99 in Delhi showrooms. The popularity of the car has led the waiting period to rise to 4 months for most of its variants. The VDi and VDi (O) variants have the minimum number of takers in the lineup, hence it has a waiting period of only 3 months. The top of the trim ZDi+ variant has a waiting period of 5 months.
With the 1.3 liter DDiS diesel engine in a 4-cylinder setting, the Vitara Brezza offers up to 90PS of power and 200Nm of torque. Mated to the standard 5-speed MT, the engine does duty with the FWD drivetrain setup.
Though the car does not offer any such exclusive performance spec or comfort/entertainment feature, the demand is high because Maruti Suzuki has not compromised on its ace USP, that is, affordability. Maruti Suzuki has always targeted the middle class masses who need to rely on the asses who need to rely on the performance of the car for daily use. The Vitara Brezza is not only affordable to buy, but also affordable to maintain. With an ARAI-rated mileage of 24.3kmpl, and no complicated technology involved, the car had become a favorite with the masses while it was being teased before launch.
Although the car is aggressively priced and involves no special USPs in its features, it does not compromise on any aspect of these feature offerings. The car comes with LED DRLs, cruise control, projector headlamps, and auto function feature for the DRLs. On the inside, you get the SmartPlay infotainment system, and Apple CarPlay compatibility. The navigation system is convenient and accurate, and so is the reversing camera. The safety features include what is becoming standard on the current generation models in the segment. There are dual front airbags, and ABS with EBD.
MSIL has already dispatched 5,500 units of the car in March. Observing the rising demand, the Company has increased the production output by 25 percent. Presently, the Company’s Gurgaon and Manesar facilities have increased the production to 100,000 units per annum. The Vitara Brezza is not alone in the list of cars that MSIL is looking forward to reduce the waiting period for. The Baleno hatchback launched last year is also in demand and all the MSIL plants are prind all the MSIL plants are prioritizing these two models as of 2016.
The Baleno hatchback and the Vitara Brezza compact SUV are the trump cards for MSIL to take on both the segments. The compact crossovers segment is seeing some aggressive competition coming from the Creta, EcoSport, TUV300, and the likes in recent times, and the Vitara Brezza is therefore MSIL’s most focused model right now.