As per the latest reports, Japanese car major Honda Motor’s fully owned Indian subsidiary, Honda Cars India is pondering over the re-introduction of the Honda Civic in India. The Japanese auto giant has lately started focusing on offering volume drawing products such as the Amaze, new-gen City, Mobilio, new-gen Jazz and BR-V, in order to boost its sales and market position in India. On the other hand, in the premium segment, where Honda India once had chart toppers like the Accord and the Civic have been discontinued, and the only premium offering in the lineup of Honda Cars India left now is the CR-V compact SUV.
However, now that Honda Cars India has a strong line-up of sales generating models and more such are going to come in the coming years, the company is again concentrating on the premium segment, as the premium car market of India has been boosting in the last couple of years. Thus, now Honda is planning to bring back its globally acclaimed premium brands of Accord and Civic to the Indian car market.
Honda Cars India is all set to resurrect the Accord brand in the country first, but in the form of the all new Accord’s Hybrid version this time around to compete in the booming luxury hybrid segment of India. The new Honda Accord Hybrid is likely to launch in India in around the festive season this year. However, there will still be a huge gap between the City and the Accord Hybrid model, and this void could be very efficiently filled by the new Civic. However, Honda India needs to price the Civic right to ensure its long lasting success in this country this time around.
As per the president and CEO of Honda Cars India, Yoichiro Ueno, the owners of the City will be looking to upgrade in the following years, and if Honda does not have the right product on offer for these customers, then they will shift to some other brand. He said for this, Honda Cars India is considering bringing back the Civic.
The 10th generation Honda Civic model is being launched in several global car markets and has been already praised hugely for its sporty and attractive new design language. The bookings for the latest-gen Civic sedan are underway in the Malaysian market prior to its actual launch which will happen very soon. For the ASEAN car markets, the all new Honda Civic is being manufactured at the company’s Prachin Buri facility in Thailand.
If and when launched in India, the Civic could come from Thailand via the CKD route, after which Honda Cars India could assemble the vehicle at its Tapukara plant in Rajasthan or at its Greater Noida plant. The all new Honda Civic would be packing in either a 1.5 liter VTEC Turbo or 1.8 liter i-VTEC petrol mill mated to a 6 speed manual and CVT gearbox.
Honda Motor is also going to launch a hatchback version of the new Civic and the next-gen CR-V in the global market that will be based on the platform of the Civic.