Ford revealed the Atlas concept pickup at the Detroit Auto Show on 15th January, 2013. The pickup is part of the next gen F-150 pickup series, codenamed 2015 F-!50.
The Atlas is powered by a next-generation EcoBoost engine that uses technologies such as engine start-stop to help improve fuel economy. Though still a Concept, the high-strength steel-framed truck could move to production with just minor changes.
The truck has been loaded with Active grille shutters that close and wheel shutters that lower at highway speeds that will improve aerodynamics. It is also built with drop down front air dam that lowers at highway speeds to smooth airflow around the truck which boosts fuel economy. The car comes attached with LED lights on the side mirrors and cargo box to provide lighting using very little battery power. The Atlas has a 360 degree point of view camera that provides a bird view of the truck. This feature will be most useful while parking the truck.
AT the back of the truck, the Atlas’ cargo area has dual purpose tailgate step and cargo cradle. The tailgate step extends upward when closed, giving uniform space in the cargo storage rack. Also, a space in the roof allows for long cargo like steel rods to run from the roof of the cargo to the tailgate step securely. The cargo area also has a dynamic hitch assist system to help drivers to exactly line up the truck with the hitch by showing visual cues on the display screen inside the cab. The Atlas also has a trailer backupassist system and a ramp is stored under the cargo box that can be set up for loading items into the truck bed.
The Atlas will go into production soon but the official launch date has not been revealed yet.