Datsun Redi-Go to face competition from its family members itself

Datsun Redi-Go to face competition from its family members itself

The Datsun Redi-Go will be launched in a few weeks from now, expectedly at a price lower than that of the Renault Kwid. So far, the Kwid hatchback is at the base of the Renault-Nissan lineup. The Redi-Go will displace the Kwid as the cheapest available model from the Renault-Nissan Alliance.

Datsun Redi-Go

The Datsun Redi-Go will have a lot in common with the Renault Kwid. Being based on the Common Module Family (Affordable) platform, both the cars have some parts in common and the production too has been done with a high percentage of localization. The Redi-Go will share the powertrain of the Kwid. It will have the same 799cc B4A engine that will produce around 54PS and 74Nm. The transmission too will be the same 5-speed manual gearbox.

Datsun is targeting the low-end market which comprises mostly older people, as opposed to the popular misconception that the younger generations are more interested in the small low-budget hatchbacks.

With a localization of 98 percent, the Kwid was launched at an initial price bracket of INR 2.6 lac to INR 3.6 lac. To add to the low price is the high fuel efficiency of the petrol engine. The Kwid offers up to 25.17kmpl. The Datsun Redi-Go is expected to offer the same performance and fuel efficiency as the car is no heavier than the Kwid practically.

The Kwid launched in September 2015 and has slowly risen to outsell the Hyundai Eon. The only car it falls behind of in its segment is the Maruti Suzuki Alto 800. The Tata Nano GenX has low but steady sales while the current Datsun GO hardly has any presence in the market. The Redi-Go is here to compensate for the failure of the Datsun GO and might as well replace the old model but nothing as such has been officially declared yet.

Being the cheapest car from an entry level brand, the Redi-Go will be devoid of many features that are common in today’s compact hatchbacks. The car will not have an infotainment system with the touchscreen display. It will not have the advanced security and interior features.

The official price of the car is being guessed to be only slightly lower than that of the Renault Kwid. It can be something around the INR 2.4 lacs to INR 3.4 lacs mark though a lower price as mentioned above is reasonable to expect from an entry level basic hatchback. The small car will launch in the market in May this year and compete with the existing segment contenders like the Maruti Alto 800, and the Hyundai Eon.

The Renault Kwid itself is being considered as a rival for its family member, as the Kwid being an already reputed model in the same price range and with the same specifications, not too many people might be willing to go for the newer model in the market. Also, the Renault Kwid 1.0 is being launched around the same time and it will become more difficult for the 799cc basic model to sell in the shadow of the 1000cc AMT enabled car.

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