German luxury carmaker Audi who has taken the number one position from Mercedes-Benz, is going to invest heavily for the Indian market in 2015. The company is expanding rapidly in India with an estimate sales of 20,000 units by 2018.
The company plans in major investment in India as the top management has already discussed about the possibility of expansion. According to a source, the company will announce the detail in next three months.
The company didn’t disclose the quantum of investment, but it was only clear that it would be a major investment in India. There is also not any decision yet to be finalized whether the company is going to set up a new facility at the existing plant plant of Volkswagen Group company Skoda in Aurangabad.
Presently Audi has an installed capacity to manufacture 14,000 units per year on a single shift basis in India. The company plans for long-term strategy and try to maintain its leadership position in the future.
The company is hoping to reach 20,000 units by 2018. In 2014, the company has sold 10,851 units and from last two years remains the largest luxury carmaker in India.
Presently, 96 percent of cars are assembled in India, and this will help the company to offer a competitive price. In the last two years, the company has grasped 34 percent market share of luxury segment in India, which is the largest for Audi in the whole world.